Corporate reflections in a hindu mirror

Abstract

The purpose of this thesis was to explore how understanding of Hindu norms and values can help Kessels & Smit during the set up of their entity in India, overcome their challenges and show thereby the correlation between understanding a culture and corporation. This research addressed a few core principles of the Hinduism which can help understand and explain the behaviour of Indians - since Hinduism is, for most Indians, the core outlook on life.