Employer branding: A qualitative research
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Document Type
Master Thesis
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CC-BY-NC-ND
Abstract
In this research the future of a tight labour market is discussed. To attract people to work for a company it can be useful to implement employer branding. This strategy can create more ambassadors, who are satisfied with the company and are loyal towards the company. Several factors like structure and culture contribute to this willingness and will be discussed in this research.
Keywords
Employer branding, organizational, structure, culture, change, ambassadors