The Influence of Culture in Tourism Supply Chain Management

Abstract

This research sets out to explore whether cultural differences between Thai inbound and European outbound tour operator influence the Thai inbound tour operator’s management of the supply chain. In this it is focused upon potential culture related causes of disturbed interaction that are internal to the inbound tour operator and causes of disturbed interaction that are specific for the interaction between inbound and outbound tour operator (intra-stakeholder causes of disturbed interaction).