Increasing Sustainable Behaviour through Intragroup Social Comparison: Can Meat Reduction Intentions be Influenced more Effectively when Intragroup Comparison is Tailored to Target Audiences?
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Master Thesis
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Abstract
Increasing Sustainable Behaviour through Intragroup Social Comparison: Can Meat Reduction Intentions be Influenced more Effectively when Intragroup Comparison is Tailored to Target Audiences?
Keywords
sustainable behaviour, social influence, intragroup social comparison, meat reduction intentions, generations, SDO, ingroup identification